WHY BRAVE REWARDS
Your attention is valuable. Earn by viewing privacy-respecting ads and pay it forward to support content creators you love.
With your old browser, you paid to browse the web by viewing ads with your valuable attention. You spent your valuable time downloading invasive ad technology that transmitted your precious private data to advertisers — without your consent.
Today, Brave welcomes you to the new Internet. One where your time is valued, your personal data is kept private, and you actually get rewarded for your attention.
HOW IT WORKS
When you join Brave Rewards, your browser will automatically start tallying (only on your device’s local storage) the attention you spend on sites you visit. Once a month, Brave Rewards will send the corresponding amount of BAT, divided up based on your attention, from your local browser-based wallet to the sites you’ve visited. You can remove sites you don’t want to support, and tip creators directly too.
Content creators can use our partner Uphold to convert the BAT they earn into a currency of their choosing.
WHERE TO GET TOKENS
You can fund your wallet with a currency of your choice or earn tokens by viewing ads you’re in control of.
Brave Rewards goes beyond supporting your favorite content creators. Brave Ads are enabled by default in Brave Rewards, providing the ability to earn Basic Attention Tokens (BAT) every time you view an ad. Brave Ads are presented separately from your web content at a convenient time, and keep your personal details completely private and anonymous. They can show up in the form of system notifications or sponsored images on the new tab page.
You can control every aspect of Brave Ads — from the number of system notifications you’d like to see, to whether or not you want to hide sponsored images. You’ll earn 70% of the ad revenue that we receive from advertisers. In exchange for your attention, you’ll accumulate tokens as you browse. You can contribute these tokens to the sites you love — with more options coming later.
At this time, Brave Ads are available to most countries. We are continuously working to extend support to more regions in the future. From December 10th Brave ads will not be available on iOS.
How are ads in Brave Rewards different?
Brave Ads do not collect information about you.
The business of digital advertising currently relies on companies collecting as much information about you as possible. With Brave Rewards, ad matching happens directly on your device and removes the need to leak personal data to provide relevant advertising.
No hint of your browsing activity ever leaves your device.
Brave Rewards locally picks which private ads to show you based on your browsing activity. Then, Brave uses an anonymous accounting process to confirm ad event activity, keep personal details private, and ensure people earn rewards for their attention.
Brave Ads are not intrusive to your browsing experience.
Brave Ads are presented as native system notifications or background images in a new tab, separate from the web content being viewed.
Earn Basic Attention Tokens (BAT) for every ad viewed.
We put you first, and that means you’re included in the deal. When you view Brave Ads, you receive 70% of the ad revenue. Brave encourages you to pass this on to your favorite web content creators.
You’re in control of the ads you see.
Ads in Brave Rewards are designed to be shown only when the time is right, but you can tweak every aspect of them. Choose to view system notifications between once and five times per hour, or turn them off completely through Brave Rewards Settings. It’s also your choice to show or hide sponsored images on the new tab page.
OPT IN AND OUT AT ANY TIME
It’s always your choice to be part of Brave Rewards and help creators keep creating.
The web is built by content creators. Most depend on an ad-based revenue stream which allows them to keep creating. Unfortunately, the current system is failing to deliver on that promise — the middlemen and platform operators capture most of today’s ad revenue, while creating malware distribution and ad fraud opportunities. Brave Rewards upends this broken system and provides a new way forward for creator support. Brave Rewards puts every aspect of this process under your control.
You’ve paid with your attention. You’ve earned your reward.
Creators will always need your support to make amazing things. Soon enough, you’ll be able to directly withdraw the BAT you earn rather than using it to support the sites you love. To do this, you’ll need to create a wallet using a partner of ours. Over time, we’ll add more options to connect your own wallet to Brave Rewards. Stay tuned for details; we’ll be announcing developments as they come.
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